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How to follow up on leads after Future Farming Expo

Danny Lawless

Collect contact information 

Before you can follow up with leads, you need to collect their contact information. Make sure you have a system in place for collecting business cards, email addresses, and phone numbers from visitors who show an interest in your brand. Consider using lead capture software or a tablet to collect data electronically, which can save time and reduce errors. 

Send a personalised email 

Within a few days of the event, send a personalised email to each lead thanking them for visiting your stand and expressing your appreciation for their interest in your brand. Be sure to reference specific details from your conversation, such as their business or their interest in a particular product or service, to show that you were paying attention and value their time. 

Provide additional information 

Include additional information about your brand or product in your follow-up email, such as links to your website, social media channels, or blog. This is your chance to provide more information about your brand and establish yourself as an authority in your industry. You could also attach a brochure or catalogue to your email to provide more detailed information about your products or services. 

Offer a special promotion 

Offer a special promotion or discount to leads who show an interest in your brand. This is a great way to incentivise them to make a purchase and to demonstrate the value of your products or services. Make sure the promotion is time-limited to create a sense of urgency and encourage leads to take action. 

Schedule a follow-up call 

Consider scheduling a follow-up call with leads who show a high level of interest in your brand or who may have indicated that they are ready to make a purchase. This is your chance to answer any additional questions they may have and to move them further down the sales funnel. Make sure you prepare a script or talking points in advance to ensure that the call is structured and productive. 

Personalise your approach 

Tailor your approach to each lead based on their level of interest and engagement with your brand. For example, if a lead showed a high level of interest in a particular product or service, focus your follow-up email or call on that product or service specifically. This personalisation can help to build a relationship with potential customers and demonstrate that you value their time and attention. 

Follow up multiple times 

Don't be afraid to follow up with leads multiple times if they don't respond to your initial email or call. It can take several interactions before a lead is ready to make a purchase or engage with your brand, so don't give up too easily. However, be sure to respect their time and attention, and avoid being too pushy or aggressive in your follow-up approach. 

Analyse your results 

Track and analyse your results to identify areas for improvement and to refine your approach for future events. Pay attention to metrics such as open rates, click-through rates, and conversion rates, and use this data to refine your email copy or follow-up approach for future events. 

In conclusion, following up with leads after Future Farming Expo is an essential part of the lead generation process. By collecting contact information, sending a personalised email, providing additional information, offering a special promotion, scheduling a follow-up call, personalising your approach, following up multiple times, and analysing your results, you can build a relationship with potential customers and convert them into loyal customers. With these tips and tricks, you can make the most of your leads and generate valuable sales for your business.

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